In the rush to cut cost and increase potential customer interactions, many marketers have abandoned postal mail and now use only email as a means of direct contact promotion. Postal mail still does something that no other medium can—deliver your message straight into the hands of your candidate customer. And for certain campaigns, that’s the best way to evoke a response and deliver a lasting first impression. A well-printed direct mail piece conveys an image for your brand before it is even opened by
What’s the best way to get your customers and prospects to think of you more frequently? Put your logo in their hands or on their back with customized promotional items. Despite the somewhat cliché notion of a pen as a promotional giveaway, if the pen looks good and writes well, it’s a hit with anyone and has a lifespan of six months or more. Where else are you going to get six months of exposure for less than fifty cents? The mouse pad has
